There are some regulations and points that we need to pay attention to in order for your Prestashop site to rank high on Google. We can list them as follows.
Choose the right keywords: Choosing the right keywords on your website is very important for Prestashop SEO. Keywords should be included in your website content, titles, descriptions and tags. However, avoiding keyword overuse is important to avoid penalizing your site.
URL configuration: Correct URL configuration is very important for Prestashop SEO. URLs that are short, descriptive, and contain keywords are better appreciated by search engines. Prestashop has several plugins and modules for managing URL configuration.
Title tags: Title tags affect how the pages on your website are evaluated by search engines. Title tags must contain the correct keywords and be unique on each page.
Meta descriptions: Meta descriptions are the descriptions that appear in your website's search results. That's why it's important that they include the right keywords and offer an engaging description that can grab readers' attention.
Creating a sitemap: A sitemap helps search engines better crawl and index the pages on your website. Prestashop has several plugins and modules for sitemap generation.
Mobile compatibility: Mobile compatibility has become an important SEO factor in recent years. Prestashop has a choice of mobile friendly themes and there are also some plugins and modules to increase mobile compatibility.
Fast loading times: Your website's fast loading times help search engines evaluate your site better. Prestashop has some optimization plugins and modules for fast loading times.
By considering these important Prestashop SEO factors, you can ensure your website performs better in search engine results.
Apart from these, you can edit your site as internal SEO.
Internal SEO is a series of optimization processes performed to ensure that the content of a website is better understood by search engines and that the site has a higher ranking in the search results. Here are some important points to consider when doing internal SEO:
Keywords: Identify the keywords of your pages and use them correctly. But don't overdo keyword density. Keyword density should be around 1% to 3% per page.
Meta Descriptions: Create unique meta descriptions for each page and use keywords there as well. Meta descriptions are short texts that appear in search results.
Title Tags: Use appropriate title tags for your pages. Title tags are tags that summarize the topic of the page.
Internal Links: Internal links are used to create links between pages. This helps users navigate your site more easily and shows search engines the relationship between your pages.
URL Structure: Make sure your URLs are understandable and user-friendly. Include keywords in your URLs and keep your URLs as short as possible.
Sitemap: Create a sitemap and submit it to Google. A sitemap better explains your site's structure and pages to search engines.
Page Speed: Optimize your page speed. Fast loading times increase the user experience and are also rewarded by search engines.
Mobile Compatibility: Ensure mobile compatibility. Today, many people access the internet using their smartphones. Therefore, it is important that your site is compatible with mobile devices.
Quality Content: Create quality, original and useful content. This helps users stay on your site longer and search engines rank your site higher.
